What began as a challenge between YETI Coolers and a grizzly bear has now been extended into a full campaign via Curiosity Shoppe.

Armed with an arsenal of cameras, we put it through a ridiculous amount of tests to see if YETI really is the Toughest Cooler on Earth. Spoiler: It is.

CREDITS

Director
Dan Brown

Creative Director
Craig Denham

Producer
Peter Atherton

Director of Photography
Shane F. Kelly

Editor
Molly Conway

Agency
McGarrah Jessee

Creative Directors
Tim Cole
Derek Bishop

Writer
Colin Lapin

Art Director
Riley Shine

Agency Producer
Marlena Villery