Harley-Davidson wanted us to prove that there’s anything but a stereotypical Harley rider. We cast real riders with real stories and had two RED Epic’s rolling to capture the one thing that connects them all.

PRESS

ADWEEK, March 6, 2012

Tweeters of the Pack

COMPLEX, March 6, 2012

Harley-Davidson Launches “Stereotypical Harley”

HEAVY, March 6, 2012

Harley-Davidson Takes Aim at Stereotypes

BUZZFEED, March 6, 2012

#StereoTypical Harley

PHOTOS

CREDITS

Director
Dan Brown

Production Design
Craig Denham

Producer
Stuart Mydlow

Cinematography
Shane F. Kelly

B-Cam
Tod Campbell

Editorial
Sam Selis, BEAST

Agency
Victors & Spoils

Creative Director
Evan Fry Agency

Producer
Amy Hurt

Account Director
Sarah Holbrook