Fiat commissioned us to document their Fader Fort at the 2011 SXSW music festival. They created instruments out of older Fiat parts and guests were encouraged to create music with them throughout the festival.

We shot and edited these videos with a one day turnaround to go up on social media sites for Fiat.

Fiat plays these videos in their dealer lobbies throughout the country.

 

 

 

CREDITS

Director
Dan Brown

Creative Director
Craig Denham

Producer
Stuart Mydlow

Camera
Andrew Barrera
Dan Brown

Agency
IMPATTO

Agency Producer
Beth Carpenter