Texas Lottery tapped us to help promote their Pick 3 game. In less than a week, we handmade over one hundred pieces of number shaped fruit for this fun concept and shot four spots in one day despite the unpredictable Texas weather.

The entire campaign was made turnkey in house with our edit partners at CUT & RUN and color and compositing with our partners at FINLAND Finish.

Check it out. These numbers are just waiting to be picked.

CREDITS

Director
Dan Brown

Creative Director
Craig Denham

Producer
Peter Atherton/ Drea Lazard

Director of Photography
Shane F. Kelly

Editor
Staci LeVan, CUT & RUN

Color/ Compositing
Nick Smith, FINLAND

Agency
Latinworks

Creative Director
Keith Etter
Nor Zylberberg

Art Director
Alfonso Ruiz

Writer
Chris Nordahl