SXSW BURGER HUT

In 2002, South By Southwest film festival commissioned Dan Brown to create branding trailers that would play in front of every film at their festival. He came up with the idea of following two film obsessed employees (one of whom happens to be a puppet) at a greasy Burger Hut. Dan brought on Craig Denham, who designed the brand and look for the fictional Burger Hut. The trailers were a huge hit and Dan and Craig were asked to revive the characters for the 2008 festival. The puppet was promoted to head of non-dairy marketing.

Production Company: Action Figure
Director: Dan Brown
Production Design: Craig Denham
Cinematography: Mark Mike ('02) Shane F. Kelly ('08)